Description
Each year, the famous luxury brand Hermès, follows a tradition of choosing a theme that dictates the house’s creative direction for the year ahead. In 2018, the brand landed on “Let’s Play” and celebrated with a stunning yet playful pop-up book. Including a selection of 14 of the house’s recognizable square scarf designs, both past and new, this book infuses each design with delightful imagination.
Intricate paper creations shine a light on the depth and volume within the scarf designs; colorful zebras rise and delicately bowed trees grow from the book’s pages. This is a spirited side of Hermès as you’ve never seen it before.
For Hermès, a brand equated with the utmost luxury fabrics and design, « play is movement, freedom, imagination, fantasy, seduction, lightness. » Perfectly produced, Hermès Pop Up offers readers the opportunity to dive into the brand’s archives.
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